Vermont Skateboards logo rebrand. The center dot represents the small circle of friends associated with the skate crew and company. It is also similar to that of a wheel and bolt. The writing around the dot resembles how type is laid out on shotgun shells. The real effect of the logo occurs as time goes on.

Vermont Skateboards logo rebrand. The center dot represents the small circle of friends associated with the skate crew and company. It is also similar to that of a wheel and bolt. The writing around the dot resembles how type is laid out on shotgun shells. The real effect of the logo occurs as time goes on.

 Year 1

Year 1

 Year 15

Year 15

 Year 5

Year 5

 Year 20

Year 20

  Taking into the values of Vermont, the local communities the skaters are from, and wanting to give an honor to those associated with Vermont Skateboards, tree rings are added around the logo each year. A selected friend or family member will be given the chance to add a ring. As more and more people affect the company and help it grow, the original crew is still at the center.

Taking into the values of Vermont, the local communities the skaters are from, and wanting to give an honor to those associated with Vermont Skateboards, tree rings are added around the logo each year. A selected friend or family member will be given the chance to add a ring. As more and more people affect the company and help it grow, the original crew is still at the center.

tree rings on board.jpg

Logo and board concepts for Vermont Skateboards.

Role: Freelance Art Direction + Design
Date: 2010