**Please note this project contains seasons 1-3**

Thrasher's King of the road S1

Skateboarding's gnarliest road trip scavenger hunt. Every year we work directly with Thrasher to bring this beast of a show to life. 

S1 deliverables included: creative, photo and set design briefs, show intro, bumpers, full on-air graphics package, 60 sec trailer, 30 sec trailer, evergreen, episodic, challenge and promo spots, text IDs, mini-doc skater profiles, season finale ideation and set design, VICELAND voicemails creative executions, social media strategy, rich media banners for Thrasher and VICE O+O, print ads for Thrasher and VICE magazines, and more...

 

Logo

KOTR-logo.jpg
 

Map Animations

 

Technical Difficulties Card

gerard weber
 

Key Art (s1)

VTV02-0016_DELIVERABLES_KOTR_SHOW_POSTER_2000X3000_VL-Logo.jpg
 

ThRasher Magazine Cover

gerard weber
 

Spotify Playlist

Many good friends from record labels helped us compile a ton of music for the series. We decided to make a Spotify playlist featuring all the artists in every episode. This spurred into us doing it for every show and further, hosts creating their own playlists for special occasions.

gerard weber
 

Photography

 
 

Thrasher's King of the road S2

After Season 1 we gained the following insights based on viewing metrics:

  • KOTR had the youngest audience out of all the VICELAND shows
  • Second most watched show on-air
  • First most watched show online
  • Top 3 most watched for on-demand
  • Most illegally downloaded

S2 deliverables included: Creative, photo and set design briefs, 60 sec trailer, 30 sec trailer, evergreen, episodic, challenge and promo spots, text IDs, mini-doc skater profiles, season finale ideation and set design, VICELAND voicemails creative executions, social media strategy, rich media banners for Thrasher and VICE O+O, print ads for Thrasher and VICE magazines, and more...

 

30 Sec Trailer

 

60 Sec trailer

 

Pray For Beer Spot

 

Challenge Spots

 

Episodic Spots

 

Key Art

gerard weber
 

Thrasher & VICE Magazine Ads

gerard weber
 
gerard weber
 
gerard weber
 

Thrasher Magazine Cover

gerard weber
 

Thrasher Sticker Sheet

gerard weber
 

Photography

 
 
 

Thrasher's King of the road S3

Please check back for updates after July 10th, for when the new season of King Of The Road airs. 

After Season 2, the same viewing metrics were consistent post Season 1.

S3 deliverables included: Creative, photo and set design briefs, 60 sec trailer, 30 sec trailer, evergreen, episodic, challenge and promo spots, text IDs, mini-doc skater profiles, season finale ideation and set design, VICELAND voicemails creative executions, social media strategy, rich media banners for Thrasher and VICE O+O, print ads for Thrasher and VICE magazines, and more...